NFTs.com domain name bought for $15M

The NFTs.com domain name has been acquired for $15 million, making it the largest publicly reported domain name sale this year.

According to DomainInvesting, the deal was brokered for an undisclosed buyer by Domainer and GoDaddy, while Escrow.com facilitated the purchase.

Finalized on Aug. 3, the deal is the largest publicly reported domain name sale in the past few years, following the 2019 purchase of Voice.com for $30 million. It’s also the most expensive crypto-related domain name, overtaking Eth.com, which was purchased for $2 million in 2017. Jackson Elsegood, the general manager of Escrow.com, said this was one of the largest Web3-related transactions he’s seen on the platform.

In April 2021, the Bitcoin.com domain was briefly listed on GoDaddy for $100 million, but other registrars such as NameCheap disputed these claims saying it wasn’t for sale.

The seller of NFTs.com also remains anonymous. No previous purchase prices for the domain are available to the public, save for a $25,795 asking price Archive.org recorded at the end of 2018.

Matt Holden, a representative at GoDaddy who previously worked for Domainer, said that the domain name was a “phenomenal asset” considering how NFTs are laying the foundation of the metaverse economy and GameFi.

“It was a pleasure to work with all parties involved with NFTS.com, an incredible opportunity for the buyer to acquire a category killer domain and one of, if not the best possible dot com’s in the entire Web3 space,” he said in a press release.

No formal plans have yet been announced for NFTs.com. However, Domainer said that the domain buyer is associated with several other Web3 projects, including DigitalArtists.com, a platform offering a curated Web3 service to artists.